The CCM Blog


Nonprofit Career Challenges?  Try this!

Nonprofit Career Challenges? Try this!

By Peggy Calhoun, ACFRE

Several times a year I am solicited for advice and suggestions from colleagues facing challenges. With looming lay-offs, merger discussions, departmental restructuring, unprecedented unemployment...

Posted November 18, 2020

What is Factor D?

What is Factor D?

By Randolph Fillmore

COVID-19 research increasingly reveals how the disease interferes with the body’s immune system, and why older people are more vulnerable to its long-term effects. Researchers are also...

Posted October 21, 2020

Is Storytelling the New PR?

By Steve Smith

Public relations legend Richard Edelman says, “Reorder Your PR Priorities.” In a recent interview for The Drum, he tells Kenneth Hein the old ways of PR are gone. It’s a time of...

Posted September 22, 2020

Framing the Top 11 Content Formats

Framing the Top 11 Content Formats

In her recent contribution to Entrepreneur, Julia McCoy reminds us that everyone has content, and everyone is creating it all the time. That creates some confusion when it comes...

Posted September 16, 2020

The Case for True Storytelling

The Case for True Storytelling

By David Chesnick

An experienced writer can help take your community engagement to the next level. From the time cavemen came home from a day of hunting and sat with their tribe around the fire until today, when...

Posted August 19, 2020

When Your Stories Deserve a Journalist's Savvy

When Your Stories Deserve a Journalist's Savvy

By Mark Zaloudek

It seems intuitive that when a business or nonprofit has news to announce or a story to share, who better to tell it than its senior-level communications staff? After all, they understand better...

Posted August 05, 2020

When And Why Do You Need a Science Writer?

When And Why Do You Need a Science Writer?

By The CCM Team

This complicated world of ours is getting more complicated every day as technology increasingly becomes part of our daily lives. Science and scientific research find an important place in the news...

Posted July 29, 2020

Been Barking Up The Wrong Tree on Social Media?

By Steve Smith

Sharing content on social media is an essential component of any nonprofit content marketing strategy, to enhance, amplify and extend your mission storytelling or strategy storytelling. The...

Posted July 21, 2020

Emerging From Your COVID-19 “Cocoon”

Emerging From Your COVID-19 “Cocoon”

By Steve Smith

While working at home, meeting via video conference, wearing face masks and just plain staying home, many of us are thinking: How will my business emerge from this crazy thing? Smaller? Smarter?...

Posted June 12, 2020

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