Budweiser’s New Campaign Taps Into Political Climate
The King of Beers’ latest summer season redesign of its labels is attracting a lot of attention, but some of it is definitely for the wrong reasons.
Budweiser announced the campaign,...
The CCM Blog
Chevy’s tribute to Prince: “So good, it’s running in print, too.”
Adweek’s roundup of brands’ tributes to Prince, who passed away last month at only 57 years of age, includes mostly “purple-clad homages.” Very predictably, lots of brands wanted to “join...
Film about McDonald's "Founder" Ray Kroc to be released this summer
Here's another "bio pic" about a big brand - this time it's McDonald's. This film is more about Ray Kroc than the brand itself. Of course it is nearly impossible to separate the two. What Jobs was...
Brands Are Making Packages the Media of the Future
What are consumer packaged-goods marketers doing to fight back against consumer ad-avoidance trends? As reported by Jack Neff in AdAge, they’ve have been making packages more of a priority. The...
Is “Product-Centric Marketing” a New Concept in Food & Beverage Advertising?
Remember when ads for soda pop were simple? That close-up shot of the fizzy water being poured over ice – ahhh, the refreshing taste of (fill in the blank). Simple and effective.
Coke...
#WomenNotObjects campaign sparks a conversation about sexism in advertising.
This week advertising executive Madonna Badger of New York’s Badger & Winters announced a new campaign against the “objectification of women” in advertising.
“I am your mother, daughter,...
Interesting Results from our Photo Caption Contest
Ginya Carnahan:
I know I need more fiber, but this is ridiculous!
David Chesnick:
We're pitching the Muscrat Foundation, and I'm really optimistic about this one!
Carmen...
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