Is Storytelling the New PR?
By Steve Smith
Public relations legend Richard Edelman says, “Reorder Your PR Priorities.” In a recent interview for The Drum, he tells Kenneth Hein the old ways of PR are gone. It’s a time of...
The CCM Blog
Framing the Top 11 Content Formats
In her recent contribution to Entrepreneur, Julia McCoy reminds us that everyone has content, and everyone is creating it all the time. That creates some confusion when it comes...
The Case for True Storytelling
By David Chesnick
An experienced writer can help take your community engagement to the next level.
From the time cavemen came home from a day of hunting and sat with their tribe around the fire until today, when...
When Your Stories Deserve a Journalist's Savvy
By Mark Zaloudek
It seems intuitive that when a business or nonprofit has news to announce or a story to share, who better to tell it than its senior-level communications staff? After all, they understand better...
When And Why Do You Need a Science Writer?
By The CCM Team
This complicated world of ours is getting more complicated every day as technology increasingly becomes part of our daily lives. Science and scientific research find an important place in the news...
Been Barking Up The Wrong Tree on Social Media?
By Steve Smith
Sharing content on social media is an essential component of any nonprofit content marketing strategy, to enhance, amplify and extend your mission storytelling or strategy storytelling. The...
As Coronavirus Rages, Florida Plays Politics
By Steve Smith
Florida is now the epicenter of the coronavirus pandemic, with 15,300 new cases reported this week the highest single-day total yet in any U.S. state and a...
Emerging From Your COVID-19 “Cocoon”
By Steve Smith
While working at home, meeting via video conference, wearing face masks and just plain staying home, many of us are thinking: How will my business emerge from this crazy thing? Smaller? Smarter?...
Responsibility, Ethics and Morality During the COVID-19 Pandemic
By Randolph Fillmore
In 2007, the World Health Organization (WHO) issued a report titled Ethical considerations in developing a public health response to pandemic influenza. While the report focused on an...
Your Nonprofit Content Marketing Strategy: What Should Be Included?
By The CCM Team
A strong content marketing strategy can take your nonprofit organization to new levels of community engagement. What does that look like? It means more members of your communities discovering you,...
Unheeded Warnings: The WHO Bell Tolled, But Not Everyone Listened
By Randolph Fillmore
A study completed in September 2019 and compiled by the Johns Hopkins Bloomberg School of Public Health’s Center for Health Security titled “Preparedness for a High-Impact...
Can Anyone Remember When Times Were Not “Uncertain?”
By Steve Smith
In recent weeks it seems like I’ve been exposed to around 1,200 advertising messages for everything from cars to carpet cleaners, all beginning with the phrase “In these uncertain...
Clinical Trials – And Errors?
By Randolph Fillmore
Around the world, clinical trials are getting underway to find a drug, or drugs – any drugs – that will act as a vaccine for preventing COVID-19, effectively treat its symptoms or,...
Lightfoot’s Light-Hearted But Vital PSAs Are Humorous – and Human
By Steve Smith
I’ve just finished watching Chicago mayor Lori Lightfoot’s series of “Stay at Home – Save Lives” public service announcements, or PSAs, which were produced for...
SARS-Cov2 Virus and COVID-19 Disease: Made by Nature or Humans?
By Randolph Fillmore
There is a subtext to the COVID-19 pandemic that is not making it to mainstream news. It’s a discussion over whether the virus could be a genetically modified Severe Acute Respiratory...
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