March Health Awareness Events
By The CCM Team
Multiple Sclerosis Education and Awareness Month
National Bleeding Disorders Awareness Month
National Colorectal Cancer Awareness Month
National Endometriosis Awareness Month
National Kidney...
The CCM Blog
Ad Age Announces Magazine A-List Honorees
By Steve Smith
Following a brutal 2018 for publishing overall, in which digital-first content companies performed horribly, Ad Age has released its list of magazine top performers.
Not so long ago, venture...
Content Marketing Trends to Avoid in 2019
Katelyn Berkshire’s article for the Content Marketing Institute: Are You Still Content Marketing Like It’s 2018? offers some great insights and identifies trends to avoid in 2019....
For-Profits and Nonprofits Alike Can Benefit From Strategic Sponsorship of Their Custom Publications
By The CCM Team
Nonprofits should take a page from their for-profit cousins and embrace sponsorships in their custom publications. In the past we’ve discussed the importance of private-sector partnerships,...
January-February Health Awareness Events
By The CCM Team
January
Cervical Health Awareness Month
National Birth Defects Prevention Month
National Glaucoma Awareness Month
National Radon Action Month
National Stalking...
Culture of philanthropy requires a shift in thinking, from transactional giving to relational giving.
By Steve Smith
A recent presentation by our friend Kerry Bartlett, CFRE, MBA, a managing director with Carter Global, dealt with “Relationship Action Plans,” or RAPs, and how they can lead to more...
A Sense of Alarm as Rural Hospitals Keep Closing
By Austin Frakt, NY Times
The potential health and economic consequences of a trend associated with states that have turned down Medicaid expansion.
Hospitals are often thought of as the hubs of our health care system. But...
November - December Health Awareness Events
By The CCM Team
November
National Alzheimer’s Disease Awareness Month
American Diabetes Month
Bladder Health Month
Chronic Obstructive Pulmonary Disease (COPD) Awareness Month
Diabetic Eye Disease...
Our Health Care is the Worst Consumer Product on the Market
By Steve Smith
That's what Kirsty Whelan, VP of Strategy for Imre Health, says in her recent Ad Age article: Why Empathy is Good Medicine for Marketers.
Whelan says it's confounding that the point-of-care...
How Tech Billionaires Hack Their Taxes With a Philanthropic Loophole
By David Gelles, The New York Times
Donor-advised funds, or D.A.F.s, allow wealthy individuals to give assets — usually cash and stock, but also real estate, art and cryptocurrencies — to a sponsoring organization like...
September-October Health Awareness Events
By The CCM Team
September
National Atrial Fibrillation Awareness Month
Childhood Cancer Awareness Month
National Food Safety Education Month
Healthy Aging Month
National ITP Awareness Month
Blood Cancer...
Kerry Evans had “never been sick a day in her life.”
By Steve Smith
Born in Akron, OH and raised by a loving single parent and grandparent, Kerry Evans attended college, majored in communications and managed a photo lab for 11 years. After losing her job when the...
For Many in Manatee County, Quality Health Care is Still Out of Reach
By Victoria Kasdan, RN, MPH, Exec. Director, We Care Manatee
The good news on the national and local scene is that unemployment rates are low. The not-so-good news is that low unemployment rates are not a predictor of good health, or even an ability to...
July-August Health Awareness Events
By the CCM Team
July
Cord Blood Awareness Month
International Group B Strep Throat Awareness Month
Juvenile Arthritis Awareness Month
National Cleft and Craniofacial Awareness and Prevention Month...
Jefferson, Franklin and “Cat Box Copy”
By David Chesnick
I take a lot of pride in my work. I consider every word and give every job, regardless of size, my best effort. But copy is not written in stone and sometimes changes are needed to satisfy a...
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