Here's another "bio pic" about a big brand - this time it's McDonald's. This film is more about Ray Kroc than the brand itself. Of course it is nearly impossible to separate the two. What Jobs was...
Posted April 27, 2016
What are consumer packaged-goods marketers doing to fight back against consumer ad-avoidance trends? As reported by Jack Neff in AdAge, they’ve have been making packages more of a priority. The...
Posted March 16, 2016
Remember when ads for soda pop were simple? That close-up shot of the fizzy water being poured over ice – ahhh, the refreshing taste of (fill in the blank). Simple and effective.
Coke...
Posted February 01, 2016
This week advertising executive Madonna Badger of New York’s Badger & Winters announced a new campaign against the “objectification of women” in advertising.
“I am your mother, daughter,...
Posted January 27, 2016
Ginya Carnahan:
I know I need more fiber, but this is ridiculous!
David Chesnick:
We're pitching the Muscrat Foundation, and I'm really optimistic about this one!
Carmen...
Posted October 05, 2015
