By Claire Axelrad
No matter who you are, the size of your nonprofit budget or the length of time you’ve been in business, in today’s world you need ‘social content marketing.’ This is a term...
Posted March 22, 2017
By Dan Scalco
Seth Godin famously said, “Content marketing is the only marketing left," and for good reason. Creating your own content provides your business with a variety of untapped opportunities to...
Posted March 22, 2017
By The CCM Team
Alcohol Awareness Month
National Autism Awareness Month
National Child Abuse Prevention Month
National Donate Life Month
National Facial Protection Month
Irritable Bowel Syndrome (IBS)...
Posted March 21, 2017
By David Chesnick
I think about Charles Kuralt a lot. For those who don’t remember him, Kuralt was a correspondent for CBS. He traveled the country’s back roads with a small crew in a motor home talking...
Posted March 13, 2017
By Steve Smith
Every once in a while a brand does something so stupid, you have to say, "What were they thinking?" This is clearly one of those times. As reported in Variety and picked up by Adweek, Twentieth...
Posted February 15, 2017
By Steve Smith
Something I saw on TV during the holidays was so good, it made me think, maybe there’s hope for the advertising business after all! The Amazon Prime TV spot we showcase in this edition of CMN...
Posted January 04, 2017
By Steve Smith
Who knew the next battle in the aftermath of a presidential election that established new lows in American politics would be fought at the breakfast table? Have we now entered into a whole new low...
Posted December 02, 2016
Here's a great little piece that came across my radar screen today. From Fast Company, helpful advice for anyone who needs to "play well with others."
Posted October 19, 2016
I’ve often said Honda and Toyota have had some of the industry’s stupidest advertising. It’s safe to say most of their efforts to reach the Millennial demographic have just been embarrassing....
Posted October 14, 2016
The King of Beers’ latest summer season redesign of its labels is attracting a lot of attention, but some of it is definitely for the wrong reasons.
Budweiser announced the campaign,...
Posted June 01, 2016
Adweek’s roundup of brands’ tributes to Prince, who passed away last month at only 57 years of age, includes mostly “purple-clad homages.” Very predictably, lots of brands wanted to “join...
Posted May 03, 2016
Here's another "bio pic" about a big brand - this time it's McDonald's. This film is more about Ray Kroc than the brand itself. Of course it is nearly impossible to separate the two. What Jobs was...
Posted April 27, 2016
What are consumer packaged-goods marketers doing to fight back against consumer ad-avoidance trends? As reported by Jack Neff in AdAge, they’ve have been making packages more of a priority. The...
Posted March 16, 2016
Remember when ads for soda pop were simple? That close-up shot of the fizzy water being poured over ice – ahhh, the refreshing taste of (fill in the blank). Simple and effective.
Coke...
Posted February 01, 2016
This week advertising executive Madonna Badger of New York’s Badger & Winters announced a new campaign against the “objectification of women” in advertising.
“I am your mother, daughter,...
Posted January 27, 2016
