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4 Reasons Why Your Business Should Invest in Content Marketing

By Dan Scalco

Seth Godin famously said, “Content marketing is the only marketing left," and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase engagement, sales and customer loyalty.

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up-front cost and the potential for high ROI, I highly encourage you to rethink your stance.

Seth Godin famously said, “Content marketing is the only marketing left," and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or film original video, any form of original content helps in turning information-seeking consumers into customers. 

Dan Scalco is the founder and marketing director at Digitalux. Read the full story on Entrepreneur.com.

 

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