By Steve Smith
Sharing content on social media is an essential component of any nonprofit content marketing strategy, to enhance, amplify and extend your mission storytelling or strategy storytelling. The Fundamentals of Social Media course from Muck Rack Academy is an excellent reminder / refresher for those who want to get started or re-engage with four of the major social media platforms – Facebook, Twitter, LinkedIn and Instagram. I first learned about it on social media – in a LinkedIn post from one of my connections.
Starting off with some good general fundamentals, like “What social media can do for you,” It helps answer the simple question: “Why am I doing this anyway?”
It helps to be up and running on each of the platforms covered, but even if you are not, presenter Sree Sreenivasan walks you through things very effectively. It’s not a how-to course, but it will help you make the most of the platforms. There’s a difference. Many LinkedIn and Twitter users, for example, are somewhat active, but could be engaging at a higher level. I'm active on both platforms, and picked up a useful tip for each of them.
Facebook is the social media platform with which I have had a love-hate relationship. Let’s face it, it’s goofy. I dropped out after it became clear that Mr. Zuckerberg wasn’t doing enough to secure the platform against all the fake account shenanigans during and after the 2016 election. But after taking this course, I’ll re-engage with FB. We may not fall in love again, but we’ll agree to tolerate each other.
Why have I come to that decision? The fact of the matter is, where a digital marketing strategy is necessary to drive traffic to B2B marketers’ websites, it seems all roads lead to Facebook. And with 2.6 billion active monthly users, it’s a force to be reckoned with for sure.
Unlike my experiences with other professional development courses or webinars, this one had an immediate positive effect. One of the Twitter tactics Sree recommends is to use a “thumb stopper” in your posts. This is typically an engaging photo that, as the name implies, causes the reader to stop scrolling and take notice of your Tweet. So when I shared the news of my completion of the course on Twitter, I thought this seemed like a job for our dog Rocky. He’s really cute, especially when he’s sleeping, left me alone during the course and didn’t have anything else on his schedule that afternoon (sleeping dog thumb stopper Tweet and Muck Rack reply are included in this post).
The result was pretty much what I anticipated – some very nice reactions and a few new followers, including a comment from the folks at Muck Rack.
Just when I thought you couldn’t teach an old dog some new tricks.