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Brands promote inclusion in a year of anti-Muslim vitriol

By Steve Smith

Something I saw on TV during the holidays was so good, it made me think, maybe there’s hope for the advertising business after all! The Amazon Prime TV spot we showcase in this edition of CMN featuring a white-haired Christian pastor and his friend, a Muslim imam, was compelling, culturally sensitive and brave. It stands as an example of pitch-perfect brand messaging. With all the anti-Muslim garbage slung around during the 2016 election, it was a reassuring example of the advertising industry’s ability to tell a story – albeit a very short one – and make a real emotional connection.

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Steve Smith
Publisher | Creative Director 

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John Wark
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