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Budweiser’s New Campaign Taps Into Political Climate

The King of Beers’ latest summer season redesign of its labels is attracting a lot of attention, but some of it is definitely for the wrong reasons.

Budweiser announced the campaign, officially named “America Is in Your Hands,” last month and will run it until after November’s presidential election. As a recent NY Times editorial pointed out, if the brand was hoping to start a conversation, it accomplished that and then some.

Is this patriotism, or pandering? Considering the fact that A-B is no longer an American company – its corporate parent is the Belgian-Brazilian beverage conglomerate Anheuser-Busch InBev. – it’s no wonder they’re getting plenty of heat on social media.

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