Adweek’s roundup of brands’ tributes to Prince, who passed away last month at only 57 years of age, includes mostly “purple-clad homages.” Very predictably, lots of brands wanted to “join the conversation” without being caught in the act of – well – promoting their brand. Some didn’t manage it well, and one did so quite brilliantly.
Adweek points out that at least two brands had second thoughts about their posts and deleted them outright. Many others remain up, though some are clearly in questionable taste—mostly because they feel overly self-promotional. It’s a fine line, and it’s so easy to get it wrong that I’m thinking most brands, unless they do have some connection to Prince or are in the entertainment industry, should probably have done nothing.