By Steve Smith
Constant Contact says first-time users prefer creating emails with their platform 4-to-1 over top competitors. The advanced features found in their third-generation editor provide strong evidence to back up that claim.
As a Constant Contact Partner, Consonant Custom Media can help you make the most of every aspect of email marketing – contact development and segmentation, message strategy, content development, scheduling and more. We can help you use email marketing to repurpose assets created for your print publications and ultimately drive more traffic to your website.
Mobile-responsive emails look great on smartphones and tablets, as well as traditional desktop computers and laptops. Then add content using our drag-and-drop editor to create a great-looking email campaign with visually impactful calls-to-action that drive customer engagement and get results.
Two new features stand out:
Import PDF to Email
This feature is particularly useful if you have some previously-designed content in a PDF that you’d like to repurpose in an email, but don't want to recreate all the content in an email format,
We simply upload your PDF and the Constant Contact editor converts it into an email we can edit and send.
Another great new feature is the ability to create Automated Series. An automated series of emails – up to 15 – can be triggered when certain pre-planned actions are taken. For example, I might program a three-piece series to be sent to contacts who click through to a particular article, or who RSVP for an event. And the emails in the series might have additional call-to-action buttons. This gives potential customers, donors, event attendees and others even more opportunities to engage with your company or nonprofit.
Why hire CCM to manage your email marketing? That’s easy. We can dive deeply into the whole situation, freeing you up to do the million other things that have crept into your job description. So emails go out on time, accurately, looking great and getting results.Find out more here or contact us for a consultation.