Katelyn Berkshire’s article for the Content Marketing Institute: Are You Still Content Marketing Like It’s 2018? offers some great insights and identifies trends to avoid in 2019.
Among them, reliance on long content. Here's an excerpt:
…if your goal is to engage an audience wading through a sea of content, being highly concise in your messaging will have the best results. Visual content also is critical. Posts with visuals earn 94% more visits and engagements than posts without visuals.
It’s not just about keeping it simple and using images. You should also brainstorm how to make it unique. For example, consider using print because everyone else is going digital.