By Steve Smith
Fundraising consultant Michael J. Rosen, writing in the current edition of AFP’s Advancing Philanthropy, claims that great opportunities exist for proactive fundraising professionals.One of his predictions is that giving to some individual charities will grow greatly. Citing direct-response fundraising pioneer Richard Viguerie, he says people would rather fight “against” something than “for” something. And President Trump is certainly giving donors plenty to fight against. The Sierra Club, Planned Parenthood, the NAACP, the ACLU, to name a few, have all seen an uptick in donations as donors seek to oppose the new administration’s anticipated policies. Or, in the words of The Washington Post’s Eugene Robinson, Trump strives to make America “Dumber and Dirtier.”
He says stock values are predicted to climb throughout 2017, and the “philanthropy pie” – philanthropy as a percentage of GDP – will grow.
Rosen offers six things fundraisers should do to capitalize on the potential opportunities he outlines in the story:
1. Avoid sounding defeatist.
2. Establish a great case for support of a solid mission.
3. Build strong relationships with donors.
4. Ask for support.
5. Get to know the other side.
6. Avoid engaging donors in a political debate.
It’s a good read, and my hat is off to Mr. Rosen. Members can read this on the AFP site, or you can click over to Mr. Rosen’s blog.