In her recent contribution to Entrepreneur, Julia McCoy reminds us that everyone has content, and everyone is creating it all the time. That creates some confusion when it comes to content versus content marketing. A lot of content is intended to market a brand, but that doesn’t mean the brand does content marketing.
Julia also provides an overview of the use of the eleven types of content in content marketing. For anyone tasked with creating, curating or managing content, it is certainly worth the read.
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