By David Chesnick
I take a lot of pride in my work. I consider every word and give every job, regardless of size, my best effort. But copy is not written in stone and sometimes changes are needed to satisfy a client. Which is fine. After all, I’m not writing for myself, I’m writing for them. It’s their dime.
Happily, changes are an infrequent issue. If they are requested, it’s with the intention of improving the copy and usually that means just a few words here or there. And often it does improve the work. Bless them for that.
Of course, there are some clients who feel that because they’re a butcher, baker or candlestick maker they know all about writing effective marketing copy. Then there are those who feel unless make changes they have somehow neglected their duty. This happens most frequently when copy must make its way through a bureaucratic maze. That’s almost always trouble; I sometimes think I should have named my business “Cat Box Copy.”
To be honest, when I first started as a copywriter, few things made me as crazy.
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