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Measuring Content Marketing Impact: How To Set Objectives That Matter

By The CCM Team

As content marketing analytics get more sophisticated, The Content Marketing Institute’s Robert Rose offers three steps to get to measurement that matters.

Rose says it’s hard to get a shared understanding of meaningful numbers in marketing, and that is not a new problem. He says the answer is to identify and architect your shared objectives by defining crystal clear, unambiguous measurements of success. Then you can design the analytics and reports that will give you the insight to determine what’s working, what isn’t, and move you down the path toward those shared objectives.

Meaningful results measurement is an important part of any Content Marketing Strategy, for non-profit and for-profit enterprises. 

Read more: Read the full post by Robert Rose

About Consonant Custom Media

Consonant Custom Media provides content marketing and storytelling for hospitals, health systems, nonprofits, foundations and others who want to make more meaningful connections with their communities of interest. We create original content that is truly consonant, or in harmony, with our clients' brand values and drives profitable consumer action.Clients use our original content strategically, to reach specific objectives in perception management, physician relations, service line development, sales and donor development. 

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