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Online Giving to Nonprofits Reaches a Record High in 2016

By Association of Fundraising Professionals

Overall giving increased 1.0 percent and online giving grew 7.9 percent in the U.S. compared to 2015, according to Blackbaud’s fifth annual Charitable Giving Report.

Released under the Blackbaud Institute for Philanthropic Impact, the report analyzes trends from more than $23 billion in fundraising revenue from 2016 and provides the latest insights from leading industry experts to help inform fundraising strategies.

The report also spotlights giving in Canada and the U.K. using the Blackbaud Giving Index, which was expanded into those two countries over the past few years. The Index tracks giving data from 494 nonprofits in Canada with over 1.2 billion in charitable giving. The results: overall charitable giving was down 1.8% among Canadian nonprofits in 2016, but online giving increased 10% compared to 2015.

In the U.K., with giving data from 342 organizations with over $675 million in charitable giving, the Report found that overall charitable giving was up 2.8% among U.K. nonprofits in 2016, while online giving increased 2.2%.

Read more at the AFP website.

 
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