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Repurposing Content, Special Edition of FCS Cancer 360-Plus Magazine Promotes Gainesville Cancer Center

9/26/18 -- Gainesville, Florida. Competition is fierce in this college town. It’s where Florida FCS 008 GAINES web CVCancer Specialists (FCS), the nation’s largest independent oncology/hematology practice, competes with the University of Florida’s UF Health system.

To promote its Gainesville Cancer Center, FCS asked Consonant Custom Media (CCM) to produce a special edition of its successful Cancer 360-Plus magazine. CCM developed ‘C360+’ as a custom publication for referring physicians, and distributed only to referring physicians, to support the FCS network of 100 statewide locations and more than 200 doctors. This 24-page issue, however, would be consumer-facing.

The special edition starts off with a new feature story highlighting the physicians, amenities and capabilities of the GCC. Several more articles follow, on various topics related to community oncology and FCS participation in clinical research have been curated from previous C360+ issues.

CCM chief storyteller Steve Smith said, “It’s the best example I’ve seen of repurposing content to create a cost-effective and very persuasive direct marketing piece. The stories from previous issues needed only the slightest edits. The photos were picked up as well. The importance of good photography cannot be overstated, and when you can get substantially more use out of the same images, you’ve really given yourself an advantage.”

I you’d like a sample copy of this publication, contact CCM.
Click here to read this issue now.
Consonant Custom Media

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Mike Eisgrau
Dir. of Business Development

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Steve Smith
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John Wark
Consulting Editor | Dir. of Business Development

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