Florida Hospital Zephyrhills had several new and growing service lines to promote in a very competitive market. They called CCM to launch Better! magazine to promote the Neuroscience Institute, Breast Health Center and Coronary Interventional Program.
With strategic stories about patients and the health professionals behind their services, Better! transformed the hospital’s community engagement efforts while advocating the Adventist Health System’s mission of mind-body-spirit wellness. The publication also received multiple awards from the International Association of Business Communicators.