• Why Storytelling

    Why Storytelling?


    B2C and B2B marketers continue to shift budget dollars from traditional forms of advertising and marketing to content marketing. They know that stories about authentic human experiences are much more effective than canned marketing messages or some generic, “off the shelf” content. That’s why we’re such believers in real storytelling.

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Get the Conversation Started.

Create genuine, compelling, original content to share the stories behind your brand or your nonprofit's mission.

An original content platform allows you to better articulate your messages and engage more effectively with all of your communities – customers, patrons, patients, physicians, donors, volunteers, charitable advisors and others. Through the use of proven-effective editorial techniques, we can bring out the facts and emotions behind your brand’s promise. For example, your people, and the people you work with, define your brand. Allow your communities to get to know them in a forum and framework that makes them memorable.

B2C Marketers’ Use Of Content Marketing Is Up Again

According to the Content Marketing Institute’s report, B2C Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America, B2C marketers are putting more budget toward content marketing. In 2016, they allocated 32% of their total marketing budget, on average, to content marketing (vs. 25% the previous year).

Your Stories Are Original, So Tell Them With Original Photography.

The visual aspect of storytelling is an essential part of engagement. A good story can be muted by “plain vanilla” design and over-use of stock photography. That’s why we use an abundance of original photography and grant extended licenses so our clients can use the images we shoot in other marketing executions.
Consonant Custom Media

NYC

Mike Eisgrau
Dir. of Business Development

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Tampa Bay

(World Headquarters)
941-309-5380
Steve Smith
Publisher | Creative Director 

Contact Us

CA

John Wark
Consulting Editor | Dir. of Business Development

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