By Steve Smith
Fifteen leaders from the Forbes Communications Council recently offered a few strategies that businesses can use to guide their content marketing, ensuring they don't waste their money on dead-end projects.
The Forbes article tees up this topic by reminding us how, with the contraction of the global economy, businesses have to pay attention to how they spend and what parts of their marketing budgets should get more attention. There's no question that good content marketing can mean a significant upsurge in closed sales and revenue.
Many businesses tend to focus more on paid ads in search of immediate gains and put the development of organic content on the backburner. But a solid content marketing strategy relies heavily on organic content, and knowing where to invest exactly is key.
These three stand out to me, but I urge you to click through to see what all 15 had to contribute.