USF Health Byrd Alzheimer’s Institute

The USF Health Byrd Alzheimer’s Institute approached CCM with a common problem. The surrounding Tampa Bay region community had little awareness of their mission and services, and the important role they play in the fight against Alzheimer’s disease.

CCM created Brain Research Discoveries magazine to engage and inform vital communities with the stories of patients, physicians, researchers, family caregivers, donors and others. Since its launch in 2012, the publication has become an indispensible tool for the Institute’s fundraising and a model for community engagement for the entire USF Health system.