Books & Papers

Making private-sector partnerships work for your nonprofit

Private-sector partnerships are vital to small and midsize nonprofits. Our new eBook focuses on these relationships and what it takes to make them work. We’ve packed this report with valuable opinions and insights from thought leaders on both sides of the relationship.

10 ways to make storytelling work for your nonprofit

Our first eBook contains useful, actionable advice to kick-start your nonprofit’s storytelling and put you on the road to improved engagement with all of your communities. It’s still in demand, and it's still free.

Health Care Marketing

The facts and figures you need to know. Stat.

By Advertising Age & Kantar Media, October 17, 2016
Ad spending for the U.S. health care industry hit a record $9.7 billion in 2015, up 11% from the year before. TV still rules, but consumers are looking increasingly online for answers to their health care questions. This Advertising Age / Kantar Media research report will give you all the facts.
Quick-reference infographics are included for:
  • Ad spending – 25 most advertised prescription drugs, largest health care marketers by category and more
  • Hospitals – Hospital/medical spending by medium, 10 largest hospital/medical advertisers in 2015
Hospitals & health systems:
  • Hospitals, health systems and clinics have grown to account for 23.3%, or $2.3 billion, of total 2015 healthcare ad spending
  • In U.S. health care advertising by category, TV is the big winner – 55.7% – with more than $5 billion spent in 2015
  • Insurance plans have tried to push more of the costs of coverage to the subscriber, so patients have been empowered and incentivized to shop around for healthcare and to be more cost-conscious
  • The hospital category is highly fragmented – local, regional, national, specialized, broad-spectrum – with some hospitals advertising like local retail businesses, and others like a national brand
  • Providers are often advertising their big-investment, specialty technology, in areas like cancer care, cardiovascular health, spinal surgery, Lasik/vision surgery or pain management, and promoting themselves as an out-of-town destination for premier health care
Consonant Custom Media


Mike Eisgrau
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Tampa Bay

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Steve Smith
Publisher | Creative Director 

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John Wark
Consulting Editor | Dir. of Business Development

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