• Content marketing and
    strategic storytelling for
    hospitals, health systems,
    nonprofits and foundations.

  • Content marketing and
    strategic storytelling for
    hospitals, health systems,
    nonprofits and foundations.

  • Content marketing and
    strategic storytelling for
    hospitals, health systems,
    nonprofits and foundations.

THE COMPANY WE KEEP

You’re doing great things. Does anybody know it?

Share your stories.

Our healthcare content marketing services can help you share the stories that matter most to your communities and show your mission, vision and values in action. Authentic stories about genuine human experiences are remembered long after marketing messages are forgotten. At CCM, healthcare content marketing is never “off the shelf” and always original, ready to drive profitable action.

Support

service lines, revenue centers and events

Appeal

to the generosity and passion of donors

Reveal

the very human side of your medical and support staff

Explain

science clearly and concisely

Gain

maximum value by repurposing storytelling assets

Strategic storytelling is a process.
Our process is focused on you.

We start with a clean slate and build a totally custom platform using our flexible, client-centered process.
We’re efficient, responsive and respectful of your time, keeping things moving seamlessly forward.

Ideation

Who do we need to reach? What do we need to share with them? How do we want them to feel? Who will our editorial contributors be? Here’s where we establish the best way to give your communities a 360-degree understanding of your organization.

Creation

Immerse the reader in your experience. Inspired writing, striking visuals and original photography all come into play to make your stories more engaging.

Distribution

Choose the right distribution channels to reach different communities in the most effective ways. Optimize value by repurposing storytelling assets across multiple platforms.

Evaluation

Examine results continuously and make adjustments where needed.

Recent Posts

Can the Inbound Marketing Concept be Applied to Nonprofits?

Yes, your nonprofit can (and absolutely should) use elements of the inbound marketing methodology to drive its fundraising and donor development goals. When you think about it, making a decision to give to a nonprofit organization is not...

Content Marketing for Nonprofits

Improved community engagement is within your reach if you develop a plan, follow some important guidelines. The world’s most successful nonprofits share one particular trait: They are all good storytellers. But what enables them...

HRSA Gets Tough With Drug Manufacturers Bucking 340B Pricing

The federal agency that oversees the 340B Drug Pricing Program has ordered drug manufacturers to comply with 340B statutory obligations and resume discounted pricing to contract pharmacies or face penalties. The Health Resources and...

Success Stories

Qure4U White Paper

Qure4U White Paper

The Qure4u/TCRS white paper developed by CCM shares the story of the practice’s early success with the app...
CAN Chronicles

CAN Chronicles

The nonprofit Community AIDS Network is dedicated to the care and continued wellness of people ...
Journey Magazine

Journey Magazine

Transforming a lackluster newsletter into a vibrant content platform for Dattoli Cancer Foundation...
Cancer 360+

Cancer 360+

Strategically developed and distributed in print and digital formats, C360+ magazine shares the stories of the people, services and innovations...

Nonprofit Resources

10 WAYS

to make storytelling work for your nonprofit.

Useful, actionable advice to kick-start your nonprofit’s storytelling and put you on the road to improved engagement with all of your communities. It’s yours, free.

Latest from CCM

Can the Inbound Marketing Concept be Applied to Nonprofits?

Yes, your nonprofit can (and absolutely should) use elements of the inbound marketing methodology to drive its fundraising and donor development goals. When you think about it, making a decision to give to a nonprofit organization is not...

Content Marketing for Nonprofits

Improved community engagement is within your reach if you develop a plan, follow some important guidelines. The world’s most successful nonprofits share one particular trait: They are all good storytellers. But what enables them...

HRSA Gets Tough With Drug Manufacturers Bucking 340B Pricing

The federal agency that oversees the 340B Drug Pricing Program has ordered drug manufacturers to comply with 340B statutory obligations and resume discounted pricing to contract pharmacies or face penalties. The Health Resources and...

Featured Content

A Story of Collaboration

Non-invasive, painless liver examination is a breakthrough for people with liver disease.

Return on Engagement: The Writers' Perspective

Books & Papers

Making private-sector partnerships work for your nonprofit

Consonant Custom Media
Real Stories. Real Engagement.

NYC

Mike Eisgrau
Dir. of Business Development

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Tampa Bay

Stephen A. Smith
Publisher | Creative Director 

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CA

John Wark
Consulting Editor | Dir. of Business Development

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